5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month:

Bounce Rate
Acquisition
Channels
Referrals
Average Session Duration
New Visitors
Pageviews
Users
Sessions

Often Play Games Make Emotions Unstable

Often Play Games Make Emotions Unstable

Who does not like to play games, almost when we are saturated playing games can make players become more excited. However, you know that some games that contain elements of violence will actually trigger a person becomes more emotional and aggressive in everyday life.

Released from Techtimes, a study conducted by Dr. Gregor Szycik, Gregor is a writer and researcher at the Hannover Medical School, explains that people who have long played violent games will look at the nerves of his brain causing a fairly high nerve activity similar to someone who is peaking emotional

Often Play Games Make Emotions Unstable

In doing his research Professor Gregor uses a brain scanner or magnetic resonance image (MRI) in a person’s brain that plays violent games with people who do not play violent games.

All volunteers are men who are used to and have played first person shooter games like call of duty for four years, throughout the year they play the game for two hours per day. In addition to playing games and researched by the team of researchers they are also asked to fill a psychology quiz to measure empathy and their aggressiveness potential. Later they were shown a series of pictures to see how their emotions reacted.

And Wow! The result they have a more emotional tendency after playing the game. The results of this study are then published in the journal Frontiers in Psychology to become reference for further research.

Often Play Games Make Emotions Unstable

Playing games can kill saturation but it would be wise if you do not play too many games, there may be other things you like besides playing games to get rid of saturation like reading a book, drawing or writing a poem. In addition to training your creativity to reduce the intensity of game play is also good to reduce your dependence on the game because it can damage your eyes too often exposed to radiation rays on smartphones or PCs.

Or if you have a business soul, you can try small business like selling your clothes, your used items or your creativity online, is not it good if you can get the revenue from your saturation.

Take Security into Your Own Hands and Get a HIPAA Risk Assessment

If the organization handles protected health information, or the IRC, the Department of Health and Human Services requires you to conduct a risk analysis as the first step toward implementing safeguards specified in the HIPAA Security Rule, and ultimately achieving HIPAA compliance.

This includes all HIPAA hosting providers.

But what does a risk analysis entail exactly? And what should be included in your report?

The Health and Human Services Security Standards Guide outlines nine mandatory components of a risk analysis.
Conducting a thorough HIPAA risk assessment is extremely difficult to do yourself, though. You may want to contract with a HIPAA auditor to help you.

Most people simply do not know where to look, or they end up bypassing things because they do not understand data security.

If the risk analysis is foundational to your security, then you do not want to see the key elements in the analysis.

There are nine components that healthcare organizations and healthcare-related organizations that store or transmit electronic protected health information must include in their document:

1. Scope of the Analysis

To identify your scope – in other words, flats within your organization.

This includes all ePHI – portable media, desktops and networks.

There are four main parts to consider when defining your scope.

Where PHI starts or enters your environment.
What happens to it once it’s in your system.
Where PHI leaves your entity.
Where the potential or existing leaks are.
2. Data Collection

Below is a list of places to get you started in the documentation of where PHI enters your environment.

Email: How many computers do you use, and who can log on to each of them?
Texts: How many mobile devices are there, and who theirs?
EHR entries: How many staff members are entering in data?
Faxes: How many fax machines do you have?
USPS: How is incoming mail handled?
New patient papers: How many papers are required to fill out? Do they do this at the front desk? Examination room? Somewhere else?
Business associate communications: How do business associates communicate with you?
Databases: Do you receive marketing databases of potential patients to contact?
It’s not enough to know only where PHI begins. You also need to know where it goes once it enters your environment.

To fully understand what happens to PHI in your environment, you have to record all hardware, software, devices, systems, and data storage locations that touch PHI in any way.

And then what happens when PHI leaves your hands? It is your job to ensure that it is transmitted or destroyed in the most secure way possible.

Once you know all the places where PHI is housed, transmitted, and stored, you’ll be better able to safeguard those vulnerable places.

Identify and Document Potential Vulnerabilities and Threats

Once you know what happens during the PHI lifecycle, it’s time to look for the gaps. These gaps create an environment for unsecured PHI to leak in or outside your environment.

The best way to find all possible leaks is to create a PHI flow diagram that documents all of the information you found above and lays it out in a graphical format.

Looking at a diagram makes it easier to understand PHI trails and to identify and document anticipated vulnerabilities and threats.

A vulnerability is a flaw in components, procedures, design, implementation, or internal controls. Vulnerabilities can be fixed.

Some examples of vulnerabilities:

Website coded incorrectly
No office security policies
Computer screens in view of public patient waiting areas
A threat is the potential for a person or thing to trigger a vulnerability. Most threats remain out of your control to change, but they must be identified in order to assess the risk.

Some examples of threats:

Geological threats, such as landslides, earthquakes, and floods
Hackers downloading malware onto a system
Actions of workforce members or business associates
Again, if you’re above-average in terms of compliance, you may only have a minimum understanding of vulnerabilities and threats. It’s crucial to ask a professional for help with your HIPAA risk assessment.

Assess Current Security Measures

Ask yourself what kind of security you are taking to protect your data.

From a technical perspective, this might include any encryption, two-factor authentication, and other security methods HIPAA hosting provider.

Since you now understand how PHI flows in your organization, and can better understand your scope. With that understanding, you can identify the vulnerabilities, the likelihood of threat occurrence and the risk.

Determine the Likelihood of Threat O

Men’s Winter Coats: How to Improve Your Winter Fashion

Winter have you wearing the same pair of sweatpants or boring jackets over and over again? Unsure how to look good while staying warm?

The good news is you can look great in even the chilliest of seasons, and bundling up in sub-freezing temperatures does not have to be complicated.

We’ve created this guide of men’s winter coats to keep you looking stylish and hot, even when the weather is not.

Whether you’re shopping for you or looking for a gift for the man in your life, we’ve got you covered.

Let’s get into it!

Guidelines to Men’s Winter Coats
Know Your Budget

Spend, on average, $ 85 dollars each month on clothing. That’s about $ 1,020 annually.

Before investing in your coat, it’s important to have a general ballpark regarding how much you are willing to spend.

This will help you narrow down stores, types of materials, and brands. After all, if you’re only looking to spend about $ 150, it would not make sense to visit stores with prices hovering over $ 800, would it?

We commend that before making any clothing decisions, make your budget!

Find Your Fit

This is not your father’s wardrobe. Men’s winter coats have come a long way in terms of style and sizing.

Determine what kind of coat you’re looking for. Something slim-fitting? Something for the office? For formal events? For travels and adventure? (and yes, a coat for the Dominican Republic has a different purpose of a coat for the Rockies)

Narrowing down your purpose will help you narrow down the appropriate styles and fits for the occasion.

Consider Fur

If you think fur is only for rich people, think again. We’re convinced this is the hottest trend of 2017.

This article suggests that a proper fur coat is one of the most stylish ways to stay warm and look good doing it.

With different lengths, patterns, and options (yes, faux fur is trendy!), This is one of our favorite kinds of men’s winter coats

Do not Forget the Accessories

Men’s winter coats are just part of the attire. If it’s really cold out, you’ll likely need proper shoes, scarf, and head protection (additional as a beanie) for additional protection.

Maybe you already have some of these pieces. Maybe it is important for you to coordinate matching styles or colors.

Either way, these should be taken into consideration when planning out your budget and style.

Rock the Boots

Want a surefire way to look stylish?

Ditch the sneakers and pair your men’s winter coats with well-fitted boots. Not only do they define your style and create a sense of professionalism, they are also comfortable and warm!

If you’re looking for outdoor protection (and style), consider checking out the endless designs and styles guaranteed to keep you happily active.

Final Thoughts
No matter what the season (or how hot or cold it is), you should never have to compromise looking and feeling good.

If your wardrobe is in need of an update, men’s winter coats are a great way to show off your style and personality while keeping you warm. Win-win, right?

Wedding photographer is one of the best professions you can live

Wedding photographer is one of the best professions you can live

Being a destination wedding photographer means you have a job that suits you best. Unlike ordinary photography, wedding photography St. Augustine requires you to be in many places at the same time while capturing every precious moment your camera lens makes possible. Each profession has its own challenges and benefits but the goal of marriage gives you many opportunities that other professions can not. That is why many beginner photographers pursue this career and make it much worth their time and effort. Let’s look at some career aspects that reinforce the significance of the work and make you wonder why you should involve yourself in St. wedding photography. Augustine.
Experiencing a once-in-a-lifetime experience every time you work Marriage purpose is something that happens once in everyone’s life. This is a great event that must be attended to feel the true nuance. While ordinary people have the opportunity to experience a destination marriage once in his life, a destination wedding photographer can experience it every week or every month whenever he or she works. Unlike regular weddings, destination weddings are something that every photographer can enjoy documenting.

Wedding photographer is one of the best professions you can live

The sacred event itself

Now let’s get to the grandeur of the show itself. Marriage itself is a ritual sacred that rarely happens in a person’s life. Experiencing a holy event like marriage is not something we can enjoy every day. Watching everyday raw human emotions is a gift that is only accepted by wedding photographers.

Improving ability to adapt to all weather conditions Being a destination wedding photographer requires you to work in a variety of climatic conditions where the challenges are always different. This, in turn, makes you more flexible as a photographer who can leverage his expertise on certain weather conditions Not only the weather but the food, the people, the structure and atmosphere change every time you attend a destination wedding. You as a destination wedding photographer can gain a lot of experience and knowledge in a very short span of time.

Coordinate with other vendors

Photographers have one of the most demanding tasks a marriage can offer. He needs to capture every memory given by this precious opportunity, but there are also other vendors who must perform their respective duties well and harmoniously. The destination wedding photographer will determine who will do what and more importantly well. By doing so, he will be able to build a network or himself in this industry and know various people in their respective fields. This will help him in future collaboration and improve his coordination skills as well.

Ability to loose and create

Finally, being a destination wedding photographer will allow you to break away from your own wishes and become your own master. You will be able to exercise your own creativity to your liking. Because no boss is reporting will give you a chance to be at the top of your game and perform very well. This is the best advantage of being a destination wedding photographer on offer. Wedding photographer is one of the best professions you can live

Pest Management for People Who are Scared of Pests

Pest Management for People Who are Scared of Pests

For some people, catching a mouse or eliminating a spider is something they can do without a second thought. For others, however, even getting rid of a creepy beetle is too much to handle alone. While recruiting a spouse, sibling, or even child might work as a temporary solution, you will eventually have to face those pests on your own. Fortunately, some help from pest management companies in Fairfield, CT, combined with a few of these tips and tricks, will allow you to return to your normal, pest-free routine quickly and painlessly.

The Vacuum

 

Whether you want to kill invading insects or simply send them back to the great outdoors, your vacuum hose can be a great tool. It allows you to suck up the bug and determine where to go from there with the now-detained insect. If you would rather use an insect spray, make sure you choose one that is safe for carpets, children, and pets.

Professional Pest Control

Obviously, not all pests can be sucked up by a vacuum cleaner. Also, rather than going to battle with every insect or rodent in the neighborhood, it is better to prevent them from entering your home and property in the first place. Pest management companies in Fairfield, CT, can help you come up with a customized plan for keeping your pests under control. Property shields designed to target local pests can keep your space free from invasion, and yards and homes can be sprayed to deal with existing pest populations. Have your home inspected, and seal up any cracks or other obvious entrances for the local insect population. Make sure your space is treated for insects that are in both mature and larvae or egg stages, since only targeting some of the insects already in your residence won’t actually eliminate the problem.

When is the Time to Bite the Bullet and Get the Dental Implant

When is the Time to Bite the Bullet and Get the Dental Implant

Are you someone who suffers from a terrible toothache or who is aware of losing someone else? Are you struggling to eat normal food, or have to chew it all in a very specific way?

If so, it may be time to consider getting to the south of the border and getting a dental implant in Mexico.

Here’s what you need to know about dental implants so you can know if it’s right for you.

What is dental implants?
First, what is dental implants? According to WebMD, dental implants are a substitute for tooth roots.

But that does not really explain what it is.

In essence, they are very real dentures and can not be brought out like dentures. A dentist will make a small piece of your gum and then drill into the bone where the roots of a regular tooth go. Once it’s big enough, they’ll screw in the screw that gears at the end.

The result is a tough, permanent tooth that will feel almost like the real thing for years.

What are the advantages of dental implants?
Good for beginners, this is a very permanent solution to the old problem. Think how long the screws holding your home together have done their job.

As it sounds, this is the same mechanism with dental implants. They offer a permanent solution to an ongoing problem, well, have no teeth.

There are other benefits too.

Dental implants are very comfortable and durable, 10-15 years will not be problematic.

They also look great, are easy to maintain, and allow you to eat and talk normally (no more “denture slur”).

What’s more, dental implants can actually improve your health. If you have a hole where the tooth first, this is a difficult place to stay clean, and can cause infection and pain through your jaw bone. In the worst case, the jaw can become seriously infected and require medical help to be healthy again.

Dental implants literally connect the gap, sealing the jawbone of the world of bacteria that swims even in the cleanest mouth in the world.

… and the loss?
Like dental care, there are some disadvantages that can be discussed when dealing with dental implants.

For example, the price is more expensive up ahead than other cheaper alternatives. Dentures, for example, tend to be cheaper, but come with a lot of problems:

It is difficult to speak clearly
They do not feel like normal teeth
Food can be difficult to eat
What’s more, they do not have the age that dental implants should have. So, while dental implants can come at a higher cost (especially if you get the procedure done in the US rather than getting dental implants in Mexico) you’ll probably spend more money in the long run.

3 Ways to Stay on top of Your Taxes

The tax season is pretty much hated by everyone except us tax attorneys. But if you’re not ready, it can be a lot more painful than you think.

Here are three ways to make proper tax preparations and one step ahead of tax officials coming in March.

1. Budget by percentage, not total
For those of you who are self-employed, chances are you have a lot of income streams, perhaps with very different rates. If you work with clients, you may have multiple employment reports for different time periods and rates.

The result is a confusing tax situation, and a real challenge in predicting your annual income with all the precision.

To avoid getting caught, try budgeting by percentage rather than totally. Many self-employed service providers work on their annual earnings projections at the beginning of the year and save their taxes on them.

For example, if you plan to make $ 50,000 and you have a tax rate of 20%, you may be tempted to save like a madman in the first few months to cover your $ 10,000 liability.

But what if you did not make $ 50,000? What if you earn MORE than $ 50,000 and you have a higher tax liability?

By budgeting throughout the year with a percentage, you can control your savings better and make sure you have enough money to cover your tax expiration.

2. Digitize your tax records
Always, always digitized. If you have a receipt, take a picture with your smartphone. Scan and save signed PDF documents, contracts and statements every month.

And make sure you archive all your bank credit card statements as well as your business email. Then, return all this information into the cloud so you have a clear and clear record of what happened and when. The IRS can audit you until six years ago, so you may want to keep a record of paper so far.

But with cloud storage very cheap and easy, there is no real reason to destroy your digital data. It also means that you can draw records for years and years before you are audited to prove that the year in question is actually equivalent to previous years.

3. Avoid cash. Always.
Finally, the best way you can prepare for the end of the year is the tax rush to keep everything digital. Cash is hard to trace, hard to prove, and there is generally a disruption in terms of tax preparation. You want to avoid that but you can.

Fortunately, it’s not that hard. For business transactions, most small business traders or self-employed people work digitally.

If you’re frustrated with the level of fees charged by mobile payment processors like Square, it’s worth shopping around to find lower (lesser known) processors that cost less. If not, simply fold their pieces into your annual tax rate and call it a business expense. If IRS audit is as you see fit, you will be grateful for the digital paper trail.

There he is. Three great ways to prepare for the tax season.

Lauryn Ashtyn Collection Announces That They Will Attend Mistletoe Market

Lauryn Ashtyn Collection Announces That They Will Attend Mistletoe Market

Matthew Boley – LAC PR1 C817 c
The collection of Lauryn Ashtyn, a leading hair and hair care trader based in Spartanburg, SC, recently announced that it will become a vendor at the annual Mistletoe Market, to be held on October 6 in Memphis, TN.

Lauryn Ashtyn Collection Announces That They Will Attend Mistletoe Market

Lauren Ashtyn Collection then explains some of the products they will sell at Mistletoe Market. The company states that they will sell their various products, including full volume extensions, crown extensions, root volume extensions, female hair care products, male hair care products, heat tools and accessories. The company then stated that they are proud to join more than two hundred other merchants in Mistletoe Market. Lauren Ashtyn’s collection will be placed at booth 217 in the market.

Lauren Ashtyn Collection goes on to provide some information about Mistletoe Market itself. The company states that the market will feature gourmet food, toys, boutique women and children, menswear, women’s bags, shoes and accessories, health and beauty products, home accessories, home decor and more. The company then states that a portion of proceeds from the Mistletoe Market will benefit the National Kidney Foundation.

Lauren Ashtyn Collection shares that Mistletoe Market will be held at Agricenter International, located at 7777 Walnut Grove Rd, Memphis, TN. Lauren Ashtyn Collection states that free parking and free market entry for children aged 12 and under. Lauren Ashtyn Collection goes on to say that adult admission to the market is $ 8 for one day pass and $ 15 for three days elapsed. Lauren Ashtyn Collection announces that the market will open on October 6 from 9am to 9pm, with sales of “Market Madness” taking place between 9am and 12pm.

Lauren Ashtyn Collection closes its announcement by providing some company-specific information. The company states that they provide quality extensions and hair care products. The company also stated that they offer a fully adjustable 100% human hair hairdryer. Lauryn Ashtyn Collection Announces That They Will Attend Mistletoe Market

Why Procurement and Marketing Go Hand-in-Hand

Ever worked in a large organization? If so, you may have heard of procurement and marketing.

Procurement and marketing may be the same as two completely different things.

Believe it or not, procurement and marketing may be more similar than you think, especially when it comes to tendering.

For marketers who want to find a new tender, it can be difficult to get what you need from procurement.

Lucky for you, we’re here to help you combine procurement and marketing.

Let’s take a closer look at procurement and marketing and what it means for your company.
What is Procurement?

People may mistakenly think of procurement for purchases, and vice versa. And it may be easy to understand why.

Procurement involves vendor selection, setting up payment terms and purchasing goods and services. In most cases, procurement is an essential part of business strategy.

Often, the purchase is only one part of the procurement. This refers to buying goods and services, along with receiving or sending payments.

Although procurement is important, it is not possible to create or destroy the company itself.

To better understand the true value of procurement, let’s consider a study conducted by Hackett Group.

According to Forbes, the study shows that top procurement organizations spend 25 percent less on procurement than other companies.

What does this mean for businesses? You do not need to spend too much on getting the best results.

What is the Relationship Between Procurement and Marketing?

Conflict sometimes arises between procurement and marketing departments.

Procurement wants to help businesses maximize return on any investment – without exception.

Meanwhile, marketing requires procurement to help launch a campaign.

Marketers want to run a campaign and need money to do it. With a good relationship with procurement, marketing can get the money it needs.

How to Bridge the Gap Between Procurement and Marketing

With the right approach, marketing can be a new friend of procurement.

There are several ways to bridge the gap between procurement and marketing, among others:

Maintain open communication. Do not leave procurement or marketing in the dark. Maintain constant contact, and everyone will be able to keep up to date.
Make the procurement process simple. Long negotiations will not be useful for the marketing and procurement department. But a simple procurement process reduces stress for everyone.
Choose a value above the cost. What campaign costs are less important than the benefits they can make to a business. If procurement and marketing are value-focused, they can see closely how a campaign will help the company.
Building relationships Procurement and marketing want to help ordinary businesses become successful brands. Together, procurement and marketing can build trust and respectful relationships to help the company achieve its goals.
Procurement and marketing go hand in hand. If you take the time to build a bridge between procurement and marketing, your company can enjoy its benefits for years to come.

Ready to take your business to a new place?

Combine procurement and marketing to increase your sales. Then, you can begin your search for new tenders and discover new B2G business opportunities.